Direct Access to Real Consumers: The Power of Being 100% Proprietary

At Prime Insights, maintaining a 100% proprietary panel is our superpower to deliver real insights to customers

A Panel as Diverse as the Market Itself

Prime Insights operates one of the largest international consumer panels, with a presence in over 40 countries.

This global reach enables our clients to fill large-scale studies requiring tens of thousands of respondents, including those in hard-to-reach niche audiences. Our diverse panel ensures that no market segment is beyond reach, whether you're looking to understand broad consumer trends or the preferences of a specific demographic.

Our international reach allows our clients can conduct comprehensive, multi-market studies. This capability is not just about quantity; it's about the quality and depth of insights from every corner of the world, making your research truly as global as you need it to be.

North America
United States, Canada, Mexico
path d="M10 20c5.523 0 10-4.477 10-10S15.523 0 10 0 0 4.477 0 10s4.477 10 10 10Z" fill="#F0F0F0"/>
United Kingdom, Germany, Netherlands, Italy, Spain, France, Ireland, Austria, Belgium, Poland, Sweden, Switzerland and others
Australia, New Zealand
India, Vietnam, Indonesia, United Arab Emirates, Malaysia, Singapore, Saudi Arabia and others
South America
Brazil, Argentina and others
South Africa


We prioritize the needs and preferences of users throughout the design process.

365 Days

We ensure that data is accurate, complete, consistent, and up-to-date.

Quality Isn’t Just Promised; It’s Proven

Our dedication to quality at Prime Insights is not just a statement; it's an integral part of our DNA. We rigorously verify all our panelists to ensure they are real and who they claim to be.

Our dedicated quality assurance team operates around the clock (we mean it; literally 24/7, 365 days a year) focusing solely on maintaining the integrity and reliability of our data. This relentless pursuit of quality translates to measurable results: our rate of negative reconciliations (rejected completes by clients) is reported to be 40-60% lower than industry standards.

This is a testament to our unparalleled commitment to delivering insights you can trust. Our clients' consistent feedback underscores this quality, recognizing Prime Insights as a leader in delivering high-quality insights.

Beyond Data: Delivering Solutions That Matter

Beyond Data: Delivering Solutions That Matter

Innovation and client support stand at the heart of everything we do at Prime Insights. Beyond offering access to one of the world’s largest and most diverse panels, we are continuously pushing the boundaries of market research with advanced technological solutions.

Our team works closely with clients to understand their unique challenges, offering tailored solutions that leverage the latest in AI, machine learning, and data analytics. This commitment to innovation ensures that our clients are truly empowered by the insights we provide.